Why this matters

The hard part isn't writing posts, it's deciding what they're about. Do the deciding once a month and the writing gets easy.

The 25-minute experiment

1. 1Write down your three themes for the month and who you're talking to
2. 2Ask for twelve post ideas across those themes, four each
3. 3Cut it to eight. Be ruthless with anything you wouldn't want to read yourself
4. 4Put the eight into your calendar with dates, then ask for a one-line hook for each

Here are my three themes and my audience. Give me twelve post ideas, four per theme, each with a one-line reason someone would stop scrolling.

• Three themes and an audience written down
• Twelve ideas generated
• Cut to eight you'd genuinely publish
• Eight dates in the calendar with a hook against each