Why this matters

Generating options is cheap. The skill is throwing away eight and honestly defending your one.

The 20-minute experiment

1. 1Write one strong headline yourself (not generated) — something you actually like
2. 2Paste it into ChatGPT or Claude with this prompt: 'Here's my headline. Write nine alternatives across different angles.'
3. 3Read all ten (yours plus the nine)
4. 4Rank them: which would stop you scrolling if you saw it?
5. 5Write one sentence on why each of the nine generated ones isn't as good as your top choice
6. 6Pick your top two and test them in a real campaign

Here is my headline. Write nine alternatives, each taking a different angle (curiosity, benefit, urgency, specificity, social proof, and so on). Then rank all ten by how many people would stop scrolling.

• Your own headline written first
• Nine variants generated
• All ten ranked
• You wrote a reason why each variant fell short
• Top two sent for testing