Why this matters

Useful research is sourced. Anything without a link is a rumour with good grammar.

The 25-minute experiment

1. 1Pick one live question you need answered (for example 'What are the latest AI pricing models?' or 'How do UK marketing consultancies charge?')
2. 2Open Perplexity (or Claude, or ChatGPT) and ask the question
3. 3Look at the answer. Every claim should have a link next to it
4. 4Pick two links and open them yourself — verify the claim matches what the article actually says
5. 5Cross out any findings that don't have a source link
6. 6Send the sourced findings to whoever asked

Answer this question. Every finding needs a source link. For anything you're unsure about, say so explicitly.

• Live question chosen
• Answer included source links
• You opened and checked two sources
• Unsourced claims removed
• Final version sent with only sourced findings