Why this matters

A brand kit loaded as a skill turns 'make it sound like us' from a hopeful request into something checkable.

The 30-minute experiment

1. 1Gather three pieces of writing that sound right and one that doesn't
2. 2Ask Claude to describe the voice in the good three: sentence length, vocabulary, what's never said
3. 3Save that description as a skill named after your brand, and add the bad example under a 'never do this' heading
4. 4In a fresh chat, ask for a short social post and mark it against the description

Read these three pieces. Describe the voice in specifics: sentence length, vocabulary, rhythm, and five things this writer never does.

• Three good samples and one bad one gathered
• Voice described in specifics, not adjectives
• Brand skill saved with a 'never' list
• New post written and at least three of the voice rules visibly followed