Why this matters

A brief is four labelled lines instead of one vague sentence. It is the cheapest quality improvement available.

The 15-minute experiment

1. 1Take a real task you need today, like an email to a late-paying client
2. 2Type four lines, each starting with a label: Context, Goal, Constraints, Format
3. 3Send it, then in a fresh chat send the one-line vague version of the same ask
4. 4Put the four-line shape in your notes app so you can paste it next time

Context: … Goal: … Constraints: … Format: … Now respond.

• Four labelled lines written
• Both versions sent in separate chats
• The briefed reply needed fewer edits before you could use it
• Template saved somewhere you'll find it